Who We Are

GeistM is a global full-funnel performance marketing company revolutionizing how brands connect with their customers. We specialize in building high-performing content-driven campaigns that scale profitably across leading digital platforms including Meta, TikTok, Google, YouTube, Taboola, Pinterest, and Reddit. Our unique blend of creativity, data, and technology drives measurable growth for world-class brands across industries.

About the Role

We’re seeking a Growth Marketing Director to drive strategic excellence within our performance marketing division. This is a high-impact role requiring a dual focus: providing executive-level leadership to a team of Managers and Analysts while maintaining deep technical involvement in our most complex client accounts.

The Director is responsible for the quality assurance, retention, and growth of a significant portfolio of business. You will serve as a technical expert, ensuring that our execution meets rigorous performance standards, while simultaneously developing the strategic capabilities of your direct reports. You are the bridge between high-level business objectives and granular platform execution.

What You’ll Do

• Manage and mentor a team of Growth Managers and Senior Managers. You will enforce operational excellence, ensuring consistent methodologies are applied across the department regarding testing frameworks, attribution, and reporting.
• Maintain active, hands-on involvement in campaign architecture and optimization. You will personally diagnose performance issues, audit ad accounts, and implement advanced strategies on Meta, Reddit, and Native platforms for high-priority clients.
• Own Strategy & Performance: Develop and execute growth strategies that deliver measurable ROI and revenue expansion across diverse client verticals.
• Drive Scale: Create and implement scalable processes, roadmaps, and frameworks to grow the department into a high-impact, data-driven function.
• Client Partnership: Lead client relationships, from onboarding and strategy development through execution and optimization; deliver performance insights and quarterly business reviews.
• Data & Analytics: Translate complex performance data into actionable insights; forecast revenue and track KPIs across channels, campaigns, and verticals.
• Cross-Functional Collaboration: Partner with the Creative and Content teams to ideate, test, and refine content and campaign strategies that maximize conversion and efficiency.
• Innovation & Market Leadership: Stay ahead of digital marketing trends, identifying emerging platforms and technologies (including AI tools) to drive competitive advantage.
• Revenue Growth: Act as a strategic owner for client P&L; responsible for pacing, projections, and optimizing spend.
• Operational Excellence: Streamline workflows, enhance process efficiency, and ensure consistency in campaign execution and reporting.
• Mentorship & Development: Coach team members on analytical thinking, client management, and professional growth, cultivating a high-performance culture.
   

What You Should Have

• Bachelor’s degree in Marketing, Economics, Business, Statistics, or a related field.
• 6+ years of experience in Growth, Digital Acquisition, or Performance Marketing, ideally within an agency or performance-driven environment.
• Proven track record of managing paid media across Meta, TikTok, Google Ads, and native platforms.
• A track record of effectively managing direct reports, including the ability to develop managers and high-performing individual contributors.
• Expert-level proficiency in Meta Ads Manager or similar platforms. You must possess the ability to audit and restructure accounts independently.
• Strong analytical mindset; advanced capability in data analysis and performance attribution. Ability to synthesize complex datasets into executive-level insights and recommendations.
• Exceptional written and verbal communication skills, with the ability to command a room and negotiate effectively with senior client stakeholders.
• Deep understanding of growth frameworks, attribution models, and performance metrics.
• Demonstrated ability to manage multiple priorities and client relationships simultaneously.
• Interest in how AI and automation can be applied to campaign optimization and performance analysis.
• Demonstrated ability to thrive in a high-velocity environment, managing competing priorities with precision and composure.

Why You’ll Love Working Here

• Opportunity to shape the future of a high-growth marketing organization.
• Direct exposure to senior leadership and high-impact decision-making.
• Collaborative, creative culture that values innovation and accountability.
• Competitive compensation and performance-based incentives.
• Hybrid flexibility: One in-office day per week in NYC.
• Global client exposure and career growth opportunities.