GeistM

Director of Growth Marketing

Location: New York, New York

Salary: $110,000 - $130,000

About the Role

We’re looking for a Director of Performance Marketing to lead and scale our performance marketing efforts across channels. This role sits at the center of revenue generation, owning strategy, execution, and optimization across paid media and full-funnel growth initiatives.

You’ll partner closely with leadership and cross-functional teams to drive measurable business impact, while also mentoring and developing a high-performing team.

This is a hands-on leadership role, ideal for someone who can think strategically and isn’t afraid to roll up their sleeves to execute.

Why Join Us

You’ll have a direct impact on company growth, working closely with leadership to shape strategy and execution. This is an opportunity to step into a highly visible role where your work drives real business outcomes, not just campaign metrics.

What You’ll Own

Growth Strategy & Execution

• Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and emerging platforms)
• Drive full-funnel optimization, from acquisition through conversion and retention
• Identify new growth opportunities, test channels, and scale what works
• Translate performance data into actionable insights and strategic direction

Performance & Revenue Impact

• Manage and optimize significant paid media budgets with a focus on ROI and efficiency
• Set and track KPIs tied to revenue, CAC, and overall performance
• Lead testing strategies across creative, audience, and landing page optimization
• Partner with analytics to ensure accurate tracking and attribution

Team Leadership & Development

• Manage and mentor growth marketing team members, including analysts and managers
• Establish clear goals, performance expectations, and development plans
• Create structure and accountability across campaigns and workflows

Cross-Functional Collaboration

• Partner with Creative, Content, and Product teams to develop high-performing campaigns
• Collaborate with Business Development and leadership on growth opportunities
• Contribute to client strategy (if applicable) and high-level business planning
   

What We’re Looking For

• 7+ years of experience in growth or performance marketing
• Proven track record of scaling paid media campaigns and driving measurable revenue growth
• Deep expertise in platforms like Meta and Google Ads
• Strong analytical mindset with the ability to translate data into strategy
• Experience managing and developing high-performing teams
• Comfortable operating in a fast-paced, evolving environment
• Strong communication skills, able to influence both peers and leadership
   

What Success Looks Like (First 90 Days)

• Gain a deep understanding of our accounts, clients, and growth levers
• Identify immediate opportunities to improve performance and efficiency
• Establish credibility with the team and begin driving accountability
• Launch and iterate on new testing strategies across key channels
• Bring structure and clarity to performance tracking and reporting

Compensation & Benefits

• Performance-based bonus opportunities
• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Flexible PTO + company holidays
• Summer Fridays
• Opportunities for rapid growth and advancement