GeistM

Content Strategist

Dublin, Ireland

About the Role

We’re looking for a creative, curious, and motivated Content Strategist to join our Dublin team. This is an entry-level role designed for someone who wants to build a career in content within a performance-driven marketing environment.

This role sits at the intersection of content and performance. You’ll create advertorial-style content that not only reads well, but drives measurable results. You should be equally comfortable writing, editing, and using data as well as AI to inform and improve your work.

What You’ll Do

Content Writing & Editing

• Write and edit performance content (advertorials) across multiple verticals/brands
• Leverage generative AI tools to enhance productivity and creative output
• Adapt tone, structure, and messaging based on client, industry, and campaign brief
• Bring briefs to life through clear, engaging, conversion-focused content
• Edit, proofread, and refine content to ensure clarity, quality, and consistency
• Maintain high editorial standards across all outputs

Content Strategy & Planning

• Assist in developing content ideas aligned with audience trends and performance insights
• Partner with the Strategic Growth team to align content with campaign goals and messaging
• Assist in testing and optimising content formats and messaging across channels

Performance & Insights

• Track content performance including traffic, engagement, and conversion metrics
• Assist in developing quarterly content performance summaries and case studies
• Identify trends in top- and low-performing content and provide actionable recommendations

What We’re Looking For

• 0–2 years of experience in content, marketing, communications, or a related field 
• Strong writing and editing skills with a clear, adaptable voice
• Experience in structured prompt engineering and the strategic application of AI models (e.g Chat GPT, Gemini, etc.) 
• Highly detail-oriented with strong execution skills
• Interest in content strategy, digital marketing, and performance-driven environments
• Data-driven mindset, with an interest in how content drives performance
• Skilled at prioritising and streamlining task execution to consistently meet deadlines without compromising quality
• Proactive, curious, and eager to grow in a fast-paced environment
• Degree in Marketing, Communications, English, Journalism, or a related field
• Familiarity with Performance Marketing KPIs, SEO fundamentals, or Persuasive Copywriting practices
• Familiarity with analytics tools (e.g., GA4, Datorama, Microsoft Clarity) or WordPress)
• An eye for design and/or UX and/or experience with HTML/CSS a plus

Why Join Us

• Fun, collaborative coworkers who value learning and experimentation.
• Hybrid environment with 1 required in-office day per week.
• Clear career growth opportunities.
• Opportunity to work with global clients and diverse industry verticals.
• A fast-paced environment with many technical and business challenges to solve.